Relationships with pre-eminent media powerhouses include: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, Hong Kong Tatler, The Financial Times, Bloomberg Markets and Apple.
Sotheby’s International Realty® online distribution of property listings is exclusive to our global brand and we have partnered with top-tiered publications and media channels. This means unparalleled access to worldwide websites everywhere the consumer is online. It’s the added value that our truly global brand offers - at no extra cost - the Sotheby’s International Realty advantage.
At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, the Hong Kong Tatler and the Financial Times. These relationships were developed to showcase unique properties from the Sotheby’s International Realty brand’s 880 offices in 66 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.
Every home is a treasure on SIR.com
The Sotheby’s International Realty website, SIR.com, attracts more consumers to search, view and inquire than any other luxury real estate website. The collaboration between realty and auction leverages our brand’s rich history, heritage and sophistication to enhance market perceptions about the properties we represent.
In the global markets we serve, this is a powerful differentiator. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs. And all of this is available on multiple devices, languages and currencies.